This is a personal rebranding project I created for Slow Watches, I was not in any way asked to do this by them, I just had an idea and I ran with it.
Slow watches were created to shift the way people read time. So rather than focusing on the second or the minute they have produced an instrument that measures the moment.
Slow does not describe a speed…. It’s a mindset that most of us somehow lost. As a result of our busy lifestyles, we often forget that we actually have a choice of how to live. The slow watch is a subtle reminder that time is the most precious thing we have so we should enjoy everything we do and stop chasing every minute.