I created this piece of proactive work primarily as a printable poster to give to Client as a thank you for the years work. It was also used for social content, so it was reformatted as a 4:5 image for Instagram and Facebook. There are elements from all the major festivals Jägermeister was involved in during 2018. The gold leaves and wood is for Enter the Woods (JHB), their own event. Their other title sponsored event Up the Creek (CPT) is represented by cinnamon sticks as driftwood making up the ‘river rock’ background. The daisies and rosemary reference Rocking the Daisies (CPT) and the the sand and dirt over the bottle represent famous Oppikoppi (MP) whose mantra is ‘In Dust we Trust’.