Stuart James
Information
The Emoji Eats campaign aimed to inspire South Africans to elevate their cooking with KOO’s easy-to-use products. We made elevated cooking appealing and accessible to busy, cost-conscious consumers.
We combined high-quality content with an innovative social media strategy to capture attention and engage our audience. This approach positioned KOO as a category leader, showing that inspired, elevated home cooking can be achievable, time-efficient, and cost-effective.
KOO empowered South Africans to create delicious, exciting meals without compromising convenience or budget.