Stuart James
Information
When SkinWorx sought a brand refresh, the goal was to strike a balance between their proven skincare solutions and the transformative feeling of radiant, nourished skin.
The challenge was to create a visual language that highlights SkinWorx's scientific foundations while inviting customers to embrace the simplicity and purposeful living that their products promote.
The resulting brand identity merges clean, modern visuals with softer elements, reflecting SkinWorx's dual commitment to efficacy and the joy of self-care. The new look instills confidence in the products' formulations while celebrating the confidence and happiness that comes with healthy, glowing skin.